ACM Logo  An ACM Publication  |  CONTRIBUTE  |  FOLLOW    

Of web hits and Britney Spears
gauging success in online publishing (and education!)

By Lisa Neal / January 2008

TYPE: OPINION
Print Email
Comments Instapaper

Hits, Web analytics—some days it seems they're all I hear about. To the best of my knowledge, my position at eLearn Magazine is not dependent on how many people read my articles, or open the Web pages (which is really what analytics track). Other publications, however, are starting to measure the value of individual writers based on hits.

Gawker, "the notorious Manhattan media and gossip blog," recently lost many key writers when it implemented a "new compensation system that pays writers according to how many times people view their blog posts rather than only by how many posts they write."

I was particularly struck by Gawker's move because I had just read a John Dvorak column in PC Magazine that suggested the best way to get hits is to write about Britney Spears. I was amused at first but then thought more about the appeal of celebrities. I certainly find that my attention is caught by celebrity journalism (especially in a doctor's waiting room). For example, I just read how Joe Namath recently received his bachelor's degree from the University of Alabama "42 years after he left school to become a professional football player." He completed his degree in five years through Alabama's External Degree program. At a press conference called to spotlight his accomplishment, Namath said, "Without a degree I had a hole in my being." How refreshing to hear a statement like this about the value of education!

To the best of my knowledge, Britney Spears is not involved in any degree-granting programs, online or otherwise (although I understand she recently took a court-ordered parenting class.) However, the mention of her name in my column may dramatically increase hits, especially if I can think of a way to include Jamie Lynn Spears, too. My mention of Joe Namath may help as well, but not as much as the Spears sisters.

At eLearn Magazine, we are concerned about quality in both the ideas and the writing of the material we publish. Measuring hits is useful because of what it indicates about readers' interests, but other measures may be more meaningful—especially direct reader feedback, because that is usually the clearest sign that one of our articles has made a difference in readers' lives. In fact, the same is true when trying to measure student engagement as regards online or traditional courses. Raw data is no match for readers' (or students') comments.

That said, when Britney Spears enrolls in an online program, you'll read about it here first.



Comments

  • There are no comments at this time.

ADDITIONAL READING

    Lisa Neal
  1. Predictions For 2003
  2. 5 questions... for Richard E. Mayer
  3. My life as a Wikipedian
  4. Five questions...for Elliott Masie
  5. Five questions...for Lynn Johnston
  6. Five questions…for Matt DuPlessie
  7. Five Questions... for John Seely Brown
  8. Q&A
  9. Storytelling at a distance
  10. Q&A with Diana Laurillard
  11. Online learning and fun
  12. Everything in moderation
  13. eLearning and fun
  14. The basics of e-learning
  15. Is it live or is it Memorex?
  16. Talk to me
  17. "Spot Learning"
  18. When will e-learning reach a tipping point?
  19. "Deep" thoughts
  20. The stripper and the bogus online degree
  21. Five questions...for Tom Carey
  22. Learner on the Orient Express
  23. Five (or six) questions...for Irene McAra-McWilliam
  24. Q&A with Saul Carliner
  25. How to get students to show up and learn
  26. Blended conferences
  27. Predictions for 2002
  28. Learning from e-learning
  29. Q&A with Don Norman
  30. In search of simplicity
  31. Five Questions...for Christopher Dede
  32. Want better courses?
  33. Designing usable, self-paced e-learning courses
  34. Just "DO IT"
  35. Senior service
  36. Formative evaluation
  37. Blogging to learn and learning to blog
  38. Predictions for 2007
  39. Not all the world's a stage
  40. Five questions...for Seb Schmoller
  41. Do distance and location matter in e-learning?
  42. Why do our K-12 schools remain technology-free?
  43. Degrees by mail
  44. The Value of Voice
  45. Predictions for 2006
  46. Five questions...for Shigeru Miyagawi
  47. Five questions...
  48. Five questions...for Larry Prusack
  49. Five questions...for Karl M. Kapp
  50. Music lessons
  51. Learn to apologize for fun and profit
  52. Advertising or education?
  53. Predictions for 2008
  54. Serious games for serious topics
  55. Back to the future
  56. Do it yourself
  57. Predictions for 2004