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How to Fail When Using Internal Social Media

By Kevin D. Jones / June 2012

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  • Sun, 01 Jul 2012
    Post by Ryan Tracey

    Excellent insights, Kevin.

    I recently surveyed drivers of Yammer use in the corporate sector ( and I arrived at similar conclusions.

    The culture of the organisation is key. This is manifested by the intrinsic motivation of the employees to participate in social media, and by the top-down support provided by the managers and the C-suite.

    I'm less inclined to share your views on training, and perhaps "training" is the wrong word. In my micro survey, this factor rated quite poorly; however, "informal support resources" rated much higher. For social media, I suggest the likes of self-paced tutorials, user guides, tip sheets etc hit the mark much closer than, say, classroom-based sessions.

    I whole-heartedly agree that the "why" should be promoted heavily, particularly in practical terms.