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The ability for instructors to interact is a crucial variable of learning and is associated with numerous academic goals: student success, retention, persistence, attrition, and engagement [1–3]. However, creating interactions that are meaningful in an exclusively online learning environment can be more challenging and require diverse applications of interaction from an instructor [4]. In addition, the goals within this learning context are suggested to be supported through diverse means of meeting students where they are and supporting their needs as they move through their academic career [5]. Instructor interactions (also called engagement and interactivity in some research) have been suggested as “positively influence[ing] retention and student satisfaction in online programs” [3]. In addition, the importance of successful interactions is supported by several learning theories including, but not limited to, social cognitive theory, constructivist theory (e.g., experiential learning), media richness theory, sociocultural theory, sociocultural theory of cognitive development, social information processing theory, and the theory of transactional distance [6–13]. In a 2022 case study conducted by Rosser-Majors and team, findings suggested that evolved and rich interactions produced significant improvement in student success rates and course drop rates [3].
There are numerous types of online interactions; however, this article will focus on two of these interactions/interactivities: instructor-to-content and instructor-to-student.
Instructors who create online courses make decisions that will guide students [1, 3, 14]. Interaction with the content, according to the constructivist theory, can be paramount to supporting the additional interactions needed after a course begins to encourage an effective and satisfying course for learners. Instructors interact by applying best practices that incorporate interactional elements and clear expectations that will help engage the learner [15]. In addition, these expectations can encourage increased interactivity within the course by the students. The following are strategies that can foster interactivity:
The instructor’s ability to interact with the content during the development stage is foundational to the success of an online course and its learners [15].
Research associated with student outcomes also suggests the importance of instructor-content interactivity. Mayer suggests that content, in itself, does not promote learning [21]. Rather, it is the instructor’s interaction with the content and how it is presented within the learning environment that supports successful learning. Graaf et al. suggest that the use of IBL strategies, such as real-world scenarios, can lower the challenges faced by a lack of previous knowledge [19]. Al Mamun and Lawrie found that inexperienced and experienced (self-reported) students in the usage of online simulations did not significantly differ in their engagement with simulations and feedback interactive activities that included clear instructional guidance [20]. The importance of instructor-content interaction is foundational to student success in the online learning environment [12].
“[C]ourses that include ample opportunity for interaction with instructors are preferable to those with limited or no interaction, and that interaction with instructors is an important factor in online learning” [14]. However, determining the effectiveness of interactions is essential [22]. The media richness theory suggests that “richness” pertains to the ability of the interaction to advance understanding [8]. Face-to-face meetings and use of verbal communications are considered to have higher levels of richness than that of written media, such as written discussion dialogue and assignment feedback within an online course. However, within the confines of a primarily asynchronous online course, each type of online interaction becomes important as they support the overall success and satisfaction of the learning environment. Effective and diverse instructor interactivity at all stages of an online course can support this necessity for richness.
Van der Kleij and colleagues state that “[f]eedback is viewed as one of the most powerful means to increase student learning” [23]. Interactive engagement in written assignments or presentations is most effective when it provides concise, specific, and supportive individualized feedback, encouraging students to take an active role in their scholarly development [2]. However, in the online context, instructors must consider how learners perceive feedback, especially when not using video, which can be a “rich” option. This consideration is often overlooked. Research indicates that evidence-based instructional practices (EBIPs) can be influenced by an instructor’s own experiences and their ability to receive and apply feedback [3]. This unconscious bias may lead to assumptions about how students interpret communications, including feedback. Additionally, the tone of instructor feedback can either build or break a trusting environment that promotes successful interactions [3]. Let’s look at a couple of examples.
Student,
The following needs to be corrected by next week and resubmitted. Reach out if you have questions.
Student,
You have a good start analyzing the content in this assignment; however, I’d like to help you dig deeper for a clearer understanding as we progress in the course. Let’s connect during my Zoom office hours to discuss your current submission and explore it more critically. Please review the two main areas I want to assist you with:
I look forward to discussing with you. Also, check out the following helpful resources that can help support a deeper understanding of the above content areas before we meet.
If you have questions beforehand, please reach out to me at [email protected].
While the differences between feedback types may seem clear upon comparison, it’s common to encounter interactional feedback #1 in online classrooms. This type of feedback might not effectively motivate students to deepen their learning and can contribute to feelings of isolation. Although instructors may save time by providing interactional feedback #1, this approach can lead to further complications, requiring additional effort to reengage students and address their follow-up questions and frustrations. Essentially, proactive and effective interactions at the outset can reduce the need for later interventions to support student success.
Discussion forums enable students to engage with peers and instructors on specific content, though identifying effective interactions can be challenging for instructors. Setting clear expectations helps learners understand desired behaviors and the value of the activity. For example, saying, “I look forward to your reply to my question,” signals that a response is expected. Instructors should also model the tone and level of critical thinking they want from learners [24]. While some students recognize exceptional examples, others may overlook their importance. Effective strategies include the following:
While this list doesn't cover all possible strategies, a key factor in effective online discussion forum interactions is ensuring your actions are meaningful and valuable. Successful interaction requires influencing the learner in some way.
Emails are an important tool for effective interaction with students online. Have you ever received a lengthy email with a request at the beginning, only to answer that question and skip the rest? Instructors are busy, but this can lead to more follow-up emails if the full message isn't addressed. Additionally, do we always consider tone when we’re pressed for time? Tone is essential in online communication, as discussed [3, 24, 25]. Here are some best practices for email interactions with learners:
Interacting digitally can take some adjustment, but doing it effectively creates a more positive experience for everyone. Spending a little extra time initially can significantly reduce time spent later on tasks like grading low-quality papers.
Face-to-face interactions have evolved significantly in the online classroom. While this trend was growing, the COVID-19 era accelerated the need for skills in collaboration, sharing, and growth in live video settings [6]. However, not all learners have the same level of experience, and some may feel uncomfortable or anxious [7]. There are ways to reduce this discomfort and instead support those who may struggle in both group and individual sessions.
In the online platform, the diversity of students, including their needs, experiences, and goals, is copious, but by purposefully interacting in a way that creates psychological safety to grow, discover, critically think, and enjoy the experience, productive face-to-face interactions are possible, but only through effective interactivity initiated and supported by the instructor.
Building trust and a perception of a supportive community in the online learning context is essential for encouraging stronger student-to-instructor and instructor-to-student interactions [1, 3]. According to the Community of Inquiry (CoI) framework, there are numerous strategies to support these types of interactions.
Building community and trust is an additional variable of interaction that can support students’ satisfaction and success.
Effective instructor online interactions take commitment. Much research has explored the necessity of effective instructor interactions in online higher education settings, supporting the significance. In addition, these scholarly findings continue to advance as technology progresses. Digital interactivity abilities are not stagnant. Effective instructor interactivity is ever-evolving, purposeful, and meaningful. By purposefully attending to the instructor-to-content and instructor-to-student interactions in a way that encourages increased student engagement, effective instructor online interactions are suggested to be one of the most important strategies in the online learning context [26].
[1] Garrison, D. R., Anderson, T., and Archer, W. Critical thinking, cognitive presence, and computer conferencing in distance education. American Journal of Distance Education 15, 1 (2000), 7–23.
[2] Cleveland-Innes, M. F., Stenbom, S., and Garrison, D. R. (Eds.). The Design of Digital Learning Environments: Online and Blended Applications of the Community of Inquiry. 1st ed. Routledge, 2024.
[3] Rosser-Majors, M., Rebeor, S., McMahon, C., Anderson, S., Harper, Y., and Sliwinski, L. Improving retention factors and student success online utilizing the community of inquiry framework’s instructor presence model. Online Learning Journal 26, 2 (2002), 6–33.
[4] Haleem, A., Javaid, M., Qadri, M. A., and Suman, R. Understanding the role of digital technologies in education: A review. Sustainable Operations and Computers 3, 4 (2022), 275–285.
[5] Wildavsky, B. Meeting the needs of working adult learners. White paper. Chronicle of Higher Education. 2021.
[6] Bandura, A. Social cognitive theory: An agentic perspective. Annual Review of Psychology 52 (2001), 1–26.
[7] George Hein, G. Constructivist learning theory. Paper presented at the International Committee of Museum Educators Conference (CECA ’91). Jerusalem, 1991, 1–10.
[8] Daft, R. L. and Lengel, R. H. Organizational information requirements, media richness and structural design. Management Science 32, 5 (1986), 554–571.
[9] Balaji, M. S. and Chakrabarti, D. Student interactions in online discussion forum: Empirical research from ‘media richness theory’ perspective. Journal of Interactive Online Learning 9, 1 (2010).
[10] Muller, M., Buchheister, K. E., and Boutte, G. S. Multiple perspectives on cognitive development: Radical constructivism, cognitive constructivism, sociocultural theory, and critical theory. The Constructivist, 2–34.
[11] Taylor, S. E. and Crocker, J. Schematic bases of social information processing. In Social Cognition: The Ontario Symposium, vol. 1. E. Tory Higgins, C. Peter Herman, Mark P. Zanna (Eds.). Routledge, 2022.
[12] Kyei-Blankson, L., Ntuli, E., and Donnelly, H. Establishing the importance of interaction and presence to student learning in online environments. World Journal of Educational Research 3, 1 (2026), 48.
[13] Weidlich, J. and Bastiaens, T. J. Technology matters - The impact of transactional distance on satisfaction in online distance learning. International Review of Research in Open and Distributed Learning 19, 3 (2018).
[14] Swan, K. Building learning communities in online courses: The importance of interaction. Education, Communication & Information 2, 1 (2002), 23–49.
[15] Dailey-Hebert, A. Maximizing interactivity in online learning: Moving beyond discussion boards. Journal of Educators Online 15, 3 (2018).
[16] Zhang, Y., Tian, Y., Yao, L., Duan, C., Sun, X., and Niu, G. Individual differences matter in the effect of teaching presence on perceived learning: From the social cognitive perspective of self-regulated learning. Computers & Education 179 (2022), 104427.
[17] Lee, J., Sanders, T., Antczak, D., Parker, R., Noetel, M., Parker, P., and Lonsdale, C. Influences on user engagement in online professional learning: A narrative synthesis and meta-analysis. Review of Educational Research 91, 4 (2021), 518–576.
[18] Sweller, J., Ayres, P., and Kalyuga, S. Cognitive load theory. Springer, 2011.
[19] Graaf, J. V. D., Segers, E., and Jong, T. D. Fostering integration of informational texts and virtual labs during inquiry-based learning. Contemporary Educational Psychology 62 (2020), 101890.
[20] Al Mamun, M. A. and Lawrie, G. Student-content interactions: Exploring behavioural engagement with self-regulated inquiry-based online learning modules. Smart Learning Environments 10, 1 (2023).
[21] Mayer, R. E. How multimedia can improve learning and instruction. In The Cambridge Handbook of Cognition and Education. J. Dunlosky and K. A. Rawson (Eds.). Cambridge University Press, 2019, 460–479.
[22] Zheng. F. Fostering students' well-being: The mediating role of teacher interpersonal behavior and student-teacher relationships. Frontier Psychology 12 (2022).
[23] Van der Kleij, F. M., Feskens, R. C. W., and Eggen, T. J. H. M. Effects of feedback in a computer-based learning environment on students’ learning outcomes: A meta-analysis. Review of Educational Research 85, 4 (2015), 1–37.
[24] Derwin, E. B. Critical thinking in online vs. face-to-face higher education. Media Psychology Review 2, 1 (2009).
[25] Kraft, A., Atieh, E., Shi, L., and Stains, M. Prior experiences as students and instructors play a critical role in instructors’ decision to adopt evidence-based instructional practices. International Journal of STEM Education 11, 18 (2024).
[26] Martin, F. and Bolliger, D. U. Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning Journal 22, 1 (2018), 205–222.
Dr. Michelle L. Rosser-Majors is an experienced educator, academic leader, and researcher currently serving as a professor in the Global College of Professional Advancement at the University of Arizona Global Campus (UAGC). With more than two decades of experience in both secondary and higher education, Dr. Rosser-Majors has dedicated her career to advancing student success, faculty development, and innovative online learning practices.
At UAGC, Dr. Rosser-Majors also leads the doctoral psychology program, where she oversees curriculum development, mentors faculty, and supports a diverse student body. Her leadership extends beyond the classroom through her service on institutional committees such as the Curriculum Committee, Student Community Standards Committee, and the Library Advisory Committee. She also developed and led the university’s Instructor Presence Certification training, an initiative that has been instrumental in improving online teaching effectiveness, student engagement, and retention.
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