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Giving Students Real-World Experience via Virtual-Reality Learning
How one MBA school created an immersive online experience for aspiring business leaders

By Kathy Leck / May 2013

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Giving Students Real-World Experience via Virtual-Reality Learning: How one MBA school created an immersive online experience for aspiring business leaders

Published: 13 May 2013 Publication History

Abstract

The iMBA program at the Lake Forest Graduate School of Management (LFGSM) allows students to participate in a virtual internship program within a simulated manufacturing company. iMBA lets students work in a virtual corporation with real products, customers, competitors, opportunities, and challenges. This immersion-based, virtual reality learning is considered stickier than passive sit back and observe style lectures as students are more emotionally engaged. Because academic learning and virtual internship occur simultaneously students are able to immediately apply the scholastic concepts, enabling them to more rapidly develop and practice critical business skills.

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            cover image eLearn
            eLearn  Volume 2013, Issue 5
            May 2013
            May 2013
            17 pages
            EISSN:1535-394X
            DOI:10.1145/2483758
            Issue’s Table of Contents
            Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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            Publication History

            Published: 13 May 2013
            Published in ELEARN Volume 2013, Issue 5

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            • Wed, 26 Jun 2013
              Post by Open Learn

              Great example of implementing virtual classrooms! Companies and universities need to understand that there is no specific way to use virtual classrooms effectively, but they must have it customized for their particular project.

              Matt Hart Sales & Marketing Open Learn