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Giving Students Real-World Experience via Virtual-Reality Learning
How one MBA school created an immersive online experience for aspiring business leaders

By Kathy Leck / May 2013

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Giving Students Real-World Experience via Virtual-Reality Learning: How one MBA school created an immersive online experience for aspiring business leaders

Published:13 May 2013Publication History

Abstract

The iMBA program at the Lake Forest Graduate School of Management (LFGSM) allows students to participate in a virtual internship program within a simulated manufacturing company. iMBA lets students work in a virtual corporation with real products, customers, competitors, opportunities, and challenges. This immersion-based, virtual reality learning is considered stickier than passive sit back and observe style lectures as students are more emotionally engaged. Because academic learning and virtual internship occur simultaneously students are able to immediately apply the scholastic concepts, enabling them to more rapidly develop and practice critical business skills.

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            • Published in

              cover image eLearn
              eLearn  Volume 2013, Issue 5
              May 2013
              May 2013
              17 pages
              EISSN:1535-394X
              DOI:10.1145/2483758
              Issue’s Table of Contents

              Copyright © 2013 ACM

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              Association for Computing Machinery

              New York, NY, United States

              Publication History

              • Published: 13 May 2013

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            Comments

            • Wed, 26 Jun 2013
              Post by Open Learn

              Great example of implementing virtual classrooms! Companies and universities need to understand that there is no specific way to use virtual classrooms effectively, but they must have it customized for their particular project.

              Matt Hart Sales & Marketing Open Learn