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Of web hits and Britney Spears
gauging success in online publishing (and education!)

By Lisa Neal / January 2008

TYPE: OPINION
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Hits, Web analytics—some days it seems they're all I hear about. To the best of my knowledge, my position at eLearn Magazine is not dependent on how many people read my articles, or open the Web pages (which is really what analytics track). Other publications, however, are starting to measure the value of individual writers based on hits.

Gawker, "the notorious Manhattan media and gossip blog," recently lost many key writers when it implemented a "new compensation system that pays writers according to how many times people view their blog posts rather than only by how many posts they write."

I was particularly struck by Gawker's move because I had just read a John Dvorak column in PC Magazine that suggested the best way to get hits is to write about Britney Spears. I was amused at first but then thought more about the appeal of celebrities. I certainly find that my attention is caught by celebrity journalism (especially in a doctor's waiting room). For example, I just read how Joe Namath recently received his bachelor's degree from the University of Alabama "42 years after he left school to become a professional football player." He completed his degree in five years through Alabama's External Degree program. At a press conference called to spotlight his accomplishment, Namath said, "Without a degree I had a hole in my being." How refreshing to hear a statement like this about the value of education!

To the best of my knowledge, Britney Spears is not involved in any degree-granting programs, online or otherwise (although I understand she recently took a court-ordered parenting class.) However, the mention of her name in my column may dramatically increase hits, especially if I can think of a way to include Jamie Lynn Spears, too. My mention of Joe Namath may help as well, but not as much as the Spears sisters.

At eLearn Magazine, we are concerned about quality in both the ideas and the writing of the material we publish. Measuring hits is useful because of what it indicates about readers' interests, but other measures may be more meaningful—especially direct reader feedback, because that is usually the clearest sign that one of our articles has made a difference in readers' lives. In fact, the same is true when trying to measure student engagement as regards online or traditional courses. Raw data is no match for readers' (or students') comments.

That said, when Britney Spears enrolls in an online program, you'll read about it here first.



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ADDITIONAL READING

    Lisa Neal
  1. "Spot Learning"
  2. Q&A with Saul Carliner
  3. When will e-learning reach a tipping point?
  4. Online learning and fun
  5. In search of simplicity
  6. eLearning and fun
  7. Everything in moderation
  8. The basics of e-learning
  9. Is it live or is it Memorex?
  10. The Value of Voice
  11. Predictions for 2006
  12. Five Questions...for Christopher Dede
  13. Degrees by mail
  14. Predictions for 2004
  15. Predictions For 2003
  16. Learning from e-learning
  17. Storytelling at a distance
  18. Q&A with Don Norman
  19. Talk to me
  20. How to get students to show up and learn
  21. Q&A
  22. Blended conferences
  23. Predictions for 2002
  24. Q&A with Diana Laurillard
  25. Do it yourself
  26. Why do our K-12 schools remain technology-free?
  27. Music lessons
  28. Learn to apologize for fun and profit
  29. Advertising or education?
  30. Five questions…for Matt DuPlessie
  31. Back to the future
  32. Serious games for serious topics
  33. Five (or six) questions...for Irene McAra-McWilliam
  34. Learner on the Orient Express
  35. Five Questions... for John Seely Brown
  36. Five questions...for Shigeru Miyagawi
  37. "Deep" thoughts
  38. 5 questions... for Richard E. Mayer
  39. Designing usable, self-paced e-learning courses
  40. Want better courses?
  41. Just "DO IT"
  42. Five questions...
  43. Formative evaluation
  44. Senior service
  45. Blogging to learn and learning to blog
  46. My life as a Wikipedian
  47. Five questions...for Elliott Masie
  48. The stripper and the bogus online degree
  49. Five questions...for Lynn Johnston
  50. Five questions...for Tom Carey
  51. Not all the world's a stage
  52. Five questions...for Karl M. Kapp
  53. Five questions...for Larry Prusack
  54. Five questions...for Seb Schmoller
  55. Do distance and location matter in e-learning?